Launching a new business is exciting—but it can also be overwhelming, especially when it comes to digital marketing. With countless platforms, tools, and tactics out there, it’s easy to get lost trying to figure out where to begin.
That’s why we’ve created this step-by-step 90-day digital marketing checklist to help new entrepreneurs build a strong online foundation—efficiently and effectively.
Days 1–30: Laying the Foundation
✅ 1. Define Your Brand and Goals
Before diving into tools and tactics, get clear on:
- Your business name and mission
- Target audience (who you’re serving)
- Unique value proposition (why people should choose you)
✅ 2. Secure Your Domain and Hosting
Register a domain that reflects your brand, and choose reliable WordPress hosting. We recommend starting with affordable, scalable options like Bluehost, SiteGround, or WP Engine.
✅ 3. Build Your WordPress Website
Install WordPress and build a professional, mobile-friendly website. Focus on:
- Home, About, Services/Products, Blog, and Contact pages
- Clean design, fast loading, and strong calls to action (CTAs)
- Installing essential plugins (SEO, caching, security, contact forms)
Need help? RehanHasan.com specializes in affordable, high-performance WordPress development for startups.
✅ 4. Set Up Google Tools
- Google Analytics: Track site visitors and behavior
- Google Search Console: Monitor performance in search results
- Google Business Profile: If you serve a local area, this is a must
Days 31–60: Building Your Digital Presence
✅ 5. Launch and Optimize Social Media Profiles
Create business accounts on platforms where your audience is active. Focus on:
- Facebook, Instagram, and LinkedIn (for B2B)
- Consistent branding across profiles
- Posting valuable, engaging content 2–3 times per week
✅ 6. Start a Blog
Content marketing builds trust and boosts SEO. Write simple, helpful blog posts about:
- Industry insights
- Common customer questions
- Tips or tutorials relevant to your niche
Aim for 2–4 posts per month to start.
✅ 7. Create a Lead Magnet + Email List
Offer a freebie (PDF, checklist, guide) in exchange for email addresses. Set up:
- A signup form on your website
- A welcome email sequence using tools like Mailchimp, MailerLite, or ConvertKit
Days 61–90: Driving Traffic and Generating Leads
✅ 8. Launch Your First Google Ads Campaign
Start small with a $5–$10/day budget. Focus on:
- Local search terms
- High-intent keywords
- Clear, benefit-focused ad copy
Track conversions and refine regularly.
✅ 9. Boost a High-Performing Social Post
Use Facebook or Instagram Ads to boost an organic post that already performs well. Target your ideal audience to build visibility quickly.
✅ 10. Monitor, Tweak, and Stay Consistent
Marketing is a long-term game. Use insights from Google Analytics and social platforms to:
- Double down on what’s working
- Cut what isn’t
- Adjust messaging as needed
Final Thoughts
The first 90 days of your business can set the tone for long-term growth. By following this checklist, you’ll have a professional online presence, a basic lead generation system, and enough momentum to scale.
Need help with any of these steps? RehanHasan.com offers expert WordPress development and digital marketing support tailored for entrepreneurs. Let’s build something great—together.
